With a range of custom hand-crafted products for your home & business, Sweet & Krafty truly is "about people, not profit, which is why everything is high-quality and reasonably priced!" This case study explores our collaboration with the home-based Birmingham business, which ships its personalised products across the UK. We at Drai Media were entrusted with creating a new eCommerce website that adhered to an existing style guide and ensured ease of use for both the client and their customers.
"A single mom of two young boys (monsters!)" Kim's passion for handcrafted personalised gifts is clear. "For me, crafting is as much about peoples' reactions as it is about making the items. It's so amazing to see the joy my personalised gifts bring people!" With a desire to reach a wider audience and expand her business, she approached Drai Media for assistance in creating an eCommerce website that would effectively showcase her products. The main objectives of the collaboration were to develop a user-friendly eCommerce website that aligned with Sweet & Krafty's existing brand style guide, but crucially also enabled Kim to update the store independently.
Drai Media began the project by conducting comprehensive discussions with the client to understand her business goals, target audience, and specific website requirements. This information formed the foundation for the website's design and development process. The agency carefully adhered to the existing style guide, ensuring brand consistency and visual appeal.
The design and development phase focused on creating an intuitive and visually engaging interface. We leveraged user experience (UX) best practices, incorporating a clean and easy-to-navigate layout that enhanced the browsing and purchasing experience for customers, no matter what device they're on.
We developed an integrated user-friendly content management system (CMS) that allowed the client to easily update product listings, descriptions, pricing, and other website content independently. We ensured that the CMS provided Kim with sufficient control to make updates without compromising the overall design integrity. Alongside our intuitive CMS design, we provided the necessary training and support to empower the client to manage the website effectively.
The successful partnership resulted in a gorgeous eCommerce website that reflected the client's brand and facilitated her business's growth through independent website updates.
DRAI MEDIA designed my business's website for me. It was a friendly, hassle-free experience. Everything I asked for was done and more! I love the end result and have been complimented more than once for how easy the website is to use for customers. Highly recommend!
— Kimberly Sweet, Owner,
Sweet & Krafty